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March 2007

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From:
"McCune, Bonnie" <[log in to unmask]>
Reply To:
The Colorado Alliance of Research Libraries List ALLIANCE-L <[log in to unmask]>
Date:
Mon, 5 Mar 2007 16:50:44 -0700
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Training opportunities coming up in the next month that deal with
connections and outreach and volunteers include:
 
Friday, March 16, CLiC workshop in Greeley, 1:30 to 2:45
 
*  Community Connections:   "Who's Buzzing Around Your Hive and Are They
Worth the Stings?": The best marketing and advocacy are always two-way,
and the fastest and cheapest techniques are via connections. Learn to
capitalize on your community connections, build a base of support in
your community, reach out, communicate with your target market (whether
that's families, students, the general public) to involve them. Use
word-of-mouth, networks, and viral marketing, to strengthen not only
your library but also its neighborhood. Practice by mapping your
library's, neighborhood's and your own assets and links.
 
Thursday, March 22, CLiC workshop in Grand Junction, 3:15 to 4:30
 
*  Fiction and Nonfiction--the Truth about Volunteers:  Get realistic
about what volunteers contribute to a library program.  Maybe you've
avoided a volunteer effort because you thought it would be too much
work. . .perhaps others at your library or school have unrealistic
expectations. . .or maybe your current program just needs some refining.
This workshop includes recruitment and retention.  Lots of practical
advice and interaction.
 
Register for either of the above two at
http://clicweb.org/continuing_education/clic_workshops/springworkshops20
07.php
 
 
Monday, April 2, Paralibrarian Workshop:
 
*  Community Connections:   "Who's Buzzing Around Your Hive and Are They
Worth the Stings?": The best marketing and advocacy are always two-way,
and the fastest and cheapest techniques are via connections. Learn to
capitalize on your community connections, build a base of support in
your community, reach out, communicate with your target market (whether
that's families, students, the general public) to involve them. Use
word-of-mouth, networks, and viral marketing, to strengthen not only
your library but also its neighborhood. Practice by mapping your
library's, neighborhood's and your own assets and links.
 
*  It's Not Easy Being Green or different in any way--Diversity Training
in Cultural Responsiveness. Open your eyes and ears. Get ready for new
perspectives on libraries from the people who count--the diverse public.
In this two-hour overview, you'll take a self-assessment of your
library's current status, hear about diverse groups and how to connect
with them, and begin your own plan to respond to your service area's
needs. You'll hear from a panel that includes Terry Marcotte from the
Colorado Talking Book Library, along with Warren Taylor, former
librarian, community activist, and involved with numerous mental and
emotional health organizations.  Believe it or not, you'll leave with
lots of ideas and even a strategy.
 
See
http://guest.cvent.com/EVENTS/Info/Summary.aspx?i=afd7268f-5e8d-4567-9dc
8-fc5c35e3fee9 for this conference
 
Bonnie F. McCune
Library Community Programs Consultant
[log in to unmask]
    DID YOU KNOW?  In 2004, Coloradans borrowed more  
   items from libraries (96.5 million) than purchased 
   Powerball tickets (80.4 million)!
Colorado State Library
201 E Colfax #309
Denver, CO  80203
(v) 303.866.6891, (f) 303.866.6940
Bonnie McCune has more than 30 years experience with nonprofits and
government agencies in marketing and community relations. She worked in
the Denver Public Library's Marketing Department for eight years as
public relations manager and has been with the Colorado State Library
for seven. She also has been executive director of a small arts
organization, on central staff of political campaigns, hosted a cable tv
show, produced numerous print publications, managed Denver's
beautification program, worked in higher education, and was active in
grassroots neighborhood and environmental movements. In addition to
managing CSL's early literacy initiative and the @your library advocacy
campaign, she's jumpstarting a statewide library friends group and a
Denver children's literacy organization. As a free-lance writer, she
co-authored "Recruiting and Managing Volunteers in Libraries," published
by Neal-Schumann, has had numerous credits in local, regional and
national publications, and is especially interested in arts and
entertainment. She has been a finalist to the Pillsbury Bake Off and
twice a finalist to the National Chicken Cooking Contest. She is
currently at work in her spare time on her fourth unpublished novel.

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