Strategic Communication Planning for Libraries

September 21 - 23, 2021, 2:00 pm - 4:00 pm CDT

 

Effective communications are vital for the success of libraries. Since most libraries have limited staff and financial capacity for communications efforts, it is critical to deploy these resources as strategically as possible. The concepts and skills covered in this online course will help libraries approach communications in a way that builds commitment to their organization’s mission, strategic initiatives and outreach activities.

 

Learning Objectives:

 

• Identify and describe the elements of the communication planning process.
• Research, identify and evaluate a library's communications need or opportunity and audience characteristics.
• Develop measurable objectives to provide direction to deliver meaningful communication outcomes and outputs.
• Identify strategies and construct tactics that are consistent with research findings, the library need and audience preferences.

 

Amigos Member Individual Registration $ 165.00

Non-member Individual Registration       $ 220.00

 

Register today at: https://www.amigos.org/civicrm/event/info?reset=1&id=1560

 

---------------------------------------------

Jodie Borgerding (she/her/hers)

Continuing Education Services Manager

Amigos Library Services

1190 Meramec Station Road, Suite 207

Ballwin, MO  63021

(972) 340-2897

[log in to unmask]

http://www.amigos.org

[log in to unmask]">Chat with me on Microsoft Teams!